Consumer Fraud

EFTA and Regulation E: When a Transfer Counts as “Unauthorized”

(A Litigation-Focused Breakdown)

The legal battleground in Zelle cases often centers on one question:

Was the transfer “authorized” under the Electronic Fund Transfer Act?

The answer determines whether the bank must reimburse the consumer.


The Statutory Framework

The Electronic Fund Transfer Act (15 U.S.C. § 1693 et seq.) protects consumers from unauthorized electronic fund transfers.

An “unauthorized electronic fund transfer” is defined as:

A transfer initiated by a person other than the consumer without actual authority to initiate the transfer.

Key phrase: without actual authority.


Category 1: True Unauthorized Transfers (Clear Liability)

Examples:

  • Account takeover
  • Stolen credentials
  • SIM swap fraud
  • Hacker adds new Zelle email and sends money

In these cases:

  • The consumer did not initiate the transfer.
  • The consumer did not provide access credentials.
  • The transfer was initiated by a third party.

These are typically classic EFTA claims.

If timely reported, consumer liability is limited and banks must investigate and provisionally credit.


Category 2: Authorized Push Payment (APP) Scams (Litigation Gray Area)

These are the harder cases.

The consumer:

  • Logged into their own account.
  • Initiated the Zelle transfer.
  • Was induced by deception (bank impersonation, fake fraud alert, etc.).

Banks often deny these claims, arguing:

“The consumer authorized the transfer.”

The litigation issue becomes:

Does fraudulently induced consent equal “actual authority”?


Key Legal Arguments in APP Cases

1️⃣ Fraud Vitiates Consent

If a transfer was induced by impersonation or deception, there is a strong argument that the consumer lacked meaningful authorization.

Some courts are beginning to recognize that deception undermines “actual authority.”


2️⃣ Bank’s Security Procedures

Regulation E requires reasonable security procedures.

Litigation may examine:

  • Whether the bank flagged suspicious activity
  • Whether known scam patterns were ignored
  • Whether authentication safeguards were adequate

Failure to implement reasonable fraud detection may support liability.


3️⃣ Error Resolution Violations

Even if a bank ultimately denies reimbursement, it must:

  • Conduct a reasonable investigation
  • Provisionally credit within 10 business days (if extending investigation)
  • Provide written explanation
  • Provide documents upon request

Failure to comply with §1005.11 procedures creates independent liability.


4️⃣ Contract and State Law Claims

Beyond EFTA, potential claims include:

  • Breach of contract (deposit agreement promises of security)
  • State consumer protection statutes
  • Negligent misrepresentation (marketing Zelle as “safe”)

Why These Cases Matter

Banks market Zelle as:

  • Safe
  • Secure
  • Protected

Yet in many APP scams, the entire system is exploited through predictable fraud patterns.

The legal landscape is evolving. These cases often turn on:

  • Precise facts
  • Timing of notice
  • Nature of deception
  • Quality of the bank’s investigation

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