TCPA – Defending Your Claim
Defending Your TCPA Claim —
What Companies Will Argue & How to Respond
This guide is for educational purposes. It is not legal advice. Always consult a licensed attorney before taking legal action.
1. “You Gave Us Consent”
What They’ll Say:
The company will claim you provided your number on a website, a contest form, or through another business relationship — giving them permission to call or text you.
How to Counter:
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Ask for proof. Request the original consent record — not just a spreadsheet entry.
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Examine the fine print. Was consent “clear and conspicuous” and did it specifically name the company contacting you?
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For marketing/prerecorded calls, the TCPA requires prior express written consent.
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Check timestamps & IP addresses. Do they match your location/device at the time?
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Look for lead vendor issues. If consent came from “marketing partners,” that’s often too vague to be valid.
2. “We’re Not the Caller”
What They’ll Say:
They might argue another company made the call and they had no control — even if the call promoted their product.
How to Counter:
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Establish “vicarious liability.” Show the caller was acting as their agent, affiliate, or lead vendor.
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Document branding. If the call mentioned their name, website, or product, that ties them to the contact.
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Request contracts. Ask for agreements between the brand and the marketer/lead generator — these often show direction or approval.
3. “It Wasn’t an Autodialer”
What They’ll Say:
They’ll argue they used manual dialing or technology that doesn’t meet the legal definition of an “automatic telephone dialing system” (ATDS).
How to Counter:
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Focus on prerecorded/artificial voice — still illegal without proper consent regardless of ATDS status.
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Get technical proof. Subpoena call logs, platform details, and API records from Twilio, Bandwidth, etc.
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Note call patterns. High-volume, identical calls at regular intervals suggest automation.
4. “You’re a Business, Not a Consumer”
What They’ll Say:
The TCPA’s protections don’t apply to business numbers (especially for certain types of calls).
How to Counter:
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Confirm the line’s status. If you primarily use it for personal purposes, gather bills, usage logs, or account details showing personal use.
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Argue the “residential” use angle — some courts treat home-based or personal-use business lines as covered.
5. “We Didn’t Intend to Violate the Law”
What They’ll Say:
They may claim any violation was accidental and not “willful or knowing,” trying to avoid the higher $1,500-per-call damages.
How to Counter:
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Show they knew or should have known. Evidence of multiple calls after a stop request or after seeing your Do Not Call (DNC) registration supports willfulness.
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Highlight lack of compliance systems. If they don’t keep consent records or scrub against the DNC list, that’s negligence.
6. “We’re Exempt”
What They’ll Say:
Certain calls are exempt — e.g., purely informational calls, political calls, some debt collection.
How to Counter:
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Look for hidden marketing. If the call contains any sales pitch, upsell, or lead generation, the exemption likely doesn’t apply.
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Match the exemption criteria. For example, debt collection calls must be about an actual, existing debt you owe.
7. “We Honored Your Do Not Call Request”
What They’ll Say:
They might argue they stopped calling within the allowed 30-day window or never received your request.
How to Counter:
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Keep proof of your request. Screenshots of texts, email confirmations, or recordings help.
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Track post-request calls. Any call after 30 days (or after your request if internal policy says sooner) can be a violation.
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Ask for their internal DNC list — compare it to your number’s history.
8. “You’re a Professional Plaintiff”
What They’ll Say:
Some companies try to discredit consumers by suggesting they’re exploiting the law for profit.
How to Counter:
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Stay factual and calm. Avoid exaggerating and stick to the evidence.
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Show you’re acting in good faith. Emphasize your stop requests, evidence-gathering, and genuine inconvenience.
Practical Tips for Consumers
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Document everything. Keep call logs, recordings, and screenshots in date order.
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Use certified mail for demands and preservation letters to create a paper trail.
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Don’t tip your hand too soon. Gather your facts before confronting the company.
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Leverage both TCPA & state laws. Some states have stronger protections and additional penalties.